I was browsing early this morning-can't sleep because of a slight toothache-and I came across this article that talks about my first improvement point from my last post:
http://naia-artists.org/resources/Newspaper/Issue4/Page11.htm
It's a great article and it pretty much validates what I've been thinking all along. I often wonder however, what separates style from trend and can you ever incorporate the two in order to reach a larger consumer base without alienating loyal customers. For example, if you've ever seen a United Colors of Benetton ad or have seen the tribal photography of National Geographic I'd say I pretty much like that style. Many of my family and friends (and some of my local customers) are into styles like Baby Phat and Rocawear. They've always expressed admiration for my work whenever they see a new creation of mine. Nevertheless , its often been a struggle to modify my jewelry to fit their taste without compromising my own creativity. How do you feel about this? Feel free to post your thoughts and comments.
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I think you can accomodate customers' taste without compromising your style. They want a certain color, size, shape even, but these are incorporated into your own unique style. Your style is like a print or a mark which is on everything you make; it "looks like" yours, we can tell it's yours. It's that something which makes people come back to see what you're doing, making now: something new but stamped with your style.
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